Premium doesn't cost very much, but taking away features from users after they've already come to rely on LastPass could lead some to switch to a competitor like Bitwarden, whose free tier continues to offer access from multiple platforms. But the change suggests that LastPass mispriced its offering and wasn't able to make Premium compelling enough for consumers to upgrade. It's not bad to charge for a product or service that provides significant value, which LastPass surely does. That service costs $36 when billed annually ($3 per month). Users will be given three opportunities to pick a different device, after which accessing LastPass on two or more platforms will require paying for LastPass Premium. But the free tier satisfies most people's needs, and so it seems that users likely weren't paying up for the premium service as much as LastPass would have liked.īait and switch - In a blog post, the company explains that starting on March 16, free users will be asked to choose what device they'd like to use LastPass from, which will become the only device from which they can access the service. Upgrading to the $36 annual Premium service offers certain advanced features, like the ability to transfer access to a designated person in case of death.
Users are able to access the service from the web or desktop and mobile apps without paying a dime. LastPass has long offered some of the best value for those looking to securely store login credentials in one place. The change will go into effect starting March 16. The company announced today that it will soon restrict users on its free service to accessing their passwords from just one device type.
Password management service LastPass is making a change that is sure to frustrate many of its longtime users.
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